Summary
Betfred, formerly known as Dones, was established in 1967 by Peter and Fred Done. It’s the latter who now chairs and plays an active role in promoting the company, to the extent where you can find his portrait on the website homepage! Nevertheless, this is a bookmaker to be taken seriously, especially when you consider they are the world’s biggest independent bookmaker with a combined turnover of £1.5billion.
As is the case with a number of firms, Betfred started out as a series of betting shops in the north-west, gradually branching out geographically before introducing telephone betting in 2002 and launching their online operation in 2004. Fred Done likes to regard himself as the ‘Bonus King’ and the company claim they invented the Lucky 15 bet and were the first to offer daily early price races in the UK.
Join Betfred online now and get £50 free
New Customer Offer
To get your free golf bet of up to £50, all you need to do is open an online account, place your bet of £5 or more and they will give you a free bet to the same value, up to a maximum of £50.
Wagering requirement
The cumulative odds of the selections on your first bet must be Evens (2.0) or greater. If the odds of the selections on your first bet are less than Evens (2.0), you will not be eligible for a free bet.
Background
Betfred, formerly known as Dones, was established in 1967 by Peter and Fred Done. It’s the latter who now chairs and plays an active role in promoting the company, to the extent where you can find his portrait on the website homepage! Nevertheless, this is a bookmaker to be taken seriously, especially when you consider they are the world’s biggest independent bookmaker with a combined turnover of £1.5billion.
As is the case with a number of firms, Betfred started out as a series of betting shops in the north-west, gradually branching out geographically before introducing telephone betting in 2002 and launching their online operation in 2004. Fred Done likes to regard himself as the ‘Bonus King’ and the company claim they invented the Lucky 15 bet and were the first to offer daily early price races in the UK.
Play at Betfred now
Odds and Markets
As mentioned above, this is the self-proclaimed Bonus King we’re talking about! Therefore, if you like the idea of added value, it’s well worth signing up. You’ll regularly find the firm offering extra places on big horse races, as well as improved each-way terms on sporting events with big fields, such as golf and sometimes football.
The odds are pretty good across the board too. You’ll regularly find Betfred in a gutsy mode, sticking their head above the parapet for some of the big matches, especially where their beloved Manchester United are concerned! They’re especially good for UK racing and football, betting to tight margins and regularly adding bonuses to successful accumulators.
They’ve got a fairly tidy range of markets on most sports, if not spectacular. Expect to find around 20 pre-match football markets on the big games and a handful if In-Play opportunities. Check out their 7th Heaven Bonus Coupon where you get enhanced odds providing you place a minimum treble.
Website
The Betfred website has improved a great deal in terms of look and feel, not to mention navigating around the site and placing a bet. They have a rotating graphic on the homepage advertising the sporting events and daily promotions, while two big soccer matches are usually featured underneath and then there’s a list of matches which are being covered In-Play. Indeed, the homepage is crammed with information, although the quick links in the left-hand menu are a good idea.
Placing a bet is a nice straightforward business. When you click on a horse, team or player, they are automatically added to a bet slip on the right-hand side, with the various betting options that are available with that selection. As you add more selections, you will see multiple betting options and there’s also a column which shows your potential return with any bet.
Another thing that Betfred do very well is In-Play betting. They have used sophisticated Betstream technology to create an In-Play console on their website, with the odds updating in real time and the prices are also competitive.
Customer Service
Betfred offer customer service between 0700 and 2300 UK Time and this is a very efficient and friendly department who tend to deal promptly with any queries that may arise. It’s also worth noting that they have set up separate e-mailboxes to deal quickly with queries. So depending on whether you have a technical / account / betting / free bet issue, you can contact the relevant address. Expect a response within a handful of hours.
Customer Service Email
support @betfred.com
Customer Service Telephone Number
0800 0320878