Ladbrokes are arguably the biggest bookmaker in the world and one of the most reputable brands in the betting industry. They appear to be at the forefront of many legal cases opposing the state monopoly of several different countries. In the UK, Ladbrokes have over 2,000 betting shops and are listed on the FTSE 100 Index. They have been established since the 1950’s and their online service has been available since 2000.
Considering the size and stature of Ladbrokes, their website experience leaves a lot to be desired. Like Coral, if your betting market is available through a ‘fast link’ on the neatly-presented homepage, you’re in luck. However, delving deeper to find a market can be an arduous experience, with too much of the homepage devoted to features and In-Play betting. Football matches are initially bunched together in a big coupon, while the racing section is slightly easier with every race highlighted as soon as you select the sport.
Ladbrokes has extensive golf coverage and usually first up with their prices, although these are not always competitive. Ladbrokes were also one of the first to offer five places for the LPGA Tour, which has now become the industry norm
Customer service is 24/7 and is very dependable, with staff very quick to respond to customer email queries. The ‘Contact Us’ section is currently misleading as it gives the impression there is Live Support but instead only has email and telephone support, along with a list of FAQ’s.
Ladbrokes has various promotions running across its brands. On the sportsbook you can get £25 free if you sign up via links on bettingpro. This offer is exclusive to BettingPro and you will not see this offer on the site unless you visit Ladbrokes via Bettingpro.
Ladbrokes casino offers free chips, LadbrokesPoker a cash match, Ladbrokes Bingo free bingo cards and Ladbrokes Games is offering free shots of deal or no deal jackpot edition.
Speak to most online punters and they’re likely to have a Ladbrokes account. However, it’s hard to see where the UK’s biggest bookmaker has an edge over their competitors, other than the fact they are the largest. Naturally, they provide a solid range of markets, their odds are fine and their customer service have a decent response time. However, it will be interesting to see how much longer they can rely on their brand and the messages of security, integrity and credibility.